Showing posts with label conversion. Show all posts
Showing posts with label conversion. Show all posts

Wednesday, November 3, 2010

3 tips to increase conversion price on landing pages

In order to optimize landing pages, the price is not usually at the top of the list. But if you want to test the archaic value such as prices, marketing strategies not only on new media such as SEO strategies. Here are three ways to experiment with pricing for possible additional transfers.

Odd numbers Win

Sometimes stopped to think about the reason why the price $19. 95, $12.97.and $ so, unlike $20.00. $15.99 pm and $4-h?is this only the tried and true price strategies that work, and one of them is that prices in odd numbers will expire next vente.ceux, 79, 95 and 99, have shown, in particular the implementation of the wells.

To increase the price to increase sales

Wisdom standard business is your sales will increase .but it is not always cas.achat consumers based on several factors and that rarely the primary reason is the price of emotional and at the same time an emotional financière.certains decision are required to feel the client on your brand, perceived value (or lack thereof) of the product and a presentation.

All the aid Outlook opinion on the product will meet them and therefore how many are ready to pay.

By increasing your prices, you can increase the perceived value of the product, it is this kind of logic that allows the brand of jeans sold $300 and the other for only 30.

Be familiar with the entry into

Different prices for the same product/service may be at first glance smelly price discrimination, but with more focus, you will find this happens every day.the tickets are a good example of cela.comme a frequent flyer, you pay $30 per ticket in Miami and sit with someone who is twice as much.

So when you are optimizing your landing pages, allows to remember in this market.

For example, if the pay per click campaign, your margin is the greater of $49.95; but if you are in your range of social media on LinkedIn community, $79.99, you can generate profits more élevés.même if the same product or service, demographic and psychographic differ in each groupe.Il is therefore justified to a point at different prices.

As these examples illustrate, taking landing page optimization into account all factors which can affect the sale price and is simple and easy to test.

Tuesday, November 2, 2010

Search engine branding : the three points for the conversion

Beginning may affect the principles of soil and the response "" what is paid search or search for sponsors?"" Is a type of advertising, Web site owners online to pay a supplement of advertising, which is based on their ads.

Now, move and talk about the 3 main points, which are stored in the memory of this great conversion of paid search.

1 relevance: your advertising has the keywords or search terms, the user is looking for ink cartridges and publishes products you can sell a canon ink cartridges, must say your keywords in title as a "canon, canon canon ink cartridges Canon ink cartridges online ink cartridges". If you are in the example, the use of your advertising, search engines and keywords in advertising, the FAT to catch their eyes search engine key words.

2 value: your ad must explain how Gets the benefit of the client by clicking on the what is offered additional or special?where the offer and a special offer or discount, you must select your annonce.Ce this is well below the value must be seen and felt by watching the client advertising.

3. call to action: a call to action in ad directly something customers she said, now find Out the character today, call us, you pay less, etc.Oui, when you write your ads, remember that you want as your client and ad accordingly.

These points are not novel to pay per click (PPC) marketing, but it's fundamental principles around which every advertising campaign must be built and managed.