Tuesday, November 2, 2010

Search engine branding : the three points for the conversion

Beginning may affect the principles of soil and the response "" what is paid search or search for sponsors?"" Is a type of advertising, Web site owners online to pay a supplement of advertising, which is based on their ads.

Now, move and talk about the 3 main points, which are stored in the memory of this great conversion of paid search.

1 relevance: your advertising has the keywords or search terms, the user is looking for ink cartridges and publishes products you can sell a canon ink cartridges, must say your keywords in title as a "canon, canon canon ink cartridges Canon ink cartridges online ink cartridges". If you are in the example, the use of your advertising, search engines and keywords in advertising, the FAT to catch their eyes search engine key words.

2 value: your ad must explain how Gets the benefit of the client by clicking on the what is offered additional or special?where the offer and a special offer or discount, you must select your annonce.Ce this is well below the value must be seen and felt by watching the client advertising.

3. call to action: a call to action in ad directly something customers she said, now find Out the character today, call us, you pay less, etc.Oui, when you write your ads, remember that you want as your client and ad accordingly.

These points are not novel to pay per click (PPC) marketing, but it's fundamental principles around which every advertising campaign must be built and managed.

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